One morning at the fire station, I was getting ready for a workout when a buddy asked if I was doing the 9/11 Memorial Stair Climb that year.
I told him I wasn’t — family obligations, life getting busy.

He looked me dead in the eye and said:

"Chris, some of these new guys weren’t even born when 9/11 happened. They don’t even know that 343 firefighters gave their lives that day. Who’s gonna carry the flag, Chris? Who’s gonna carry the flag?"

That moment hit harder than any workout ever could.
It sat with me for months.
Because he was right.

Carry The Flag was born from that question — and from that responsibility.

Freedom Isn’t Free.
Carry The Flag.